Ark – Play

Play was a summer-long festival of music at The Ark. Along with live concerts by well known artists there were workshops and interactive sound installations throughout the building. We created a campaign identity that was applied across all communications and throughout the building.

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Playful graphic approach was continued across all communication

Playful typographic illustrations at heart of campaign identity

Graphics help to explain & inform

Sound words helped emphasise what the mats did

Illustrations helped bring the different activities to life