Culture Ireland Identity

Culture Ireland is the state agency responsible for the promotion of Irish Arts worldwide. They develop platforms to present the breadth, depth, richness and quality of Irish creativity to international audiences. We helped them update their visual identity and create a clear sense of direction in their communications. We developed a modern, dynamic approach that champions art, culture and creativity and underpins them with a sense of weight. A dedication to communicating quality and richness is reflected throughout the identity from typefaces to materials.

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The icon curve is shared with the C of Culture Ireland

Short covers create a sense of Culture Ireland's advocacy and promotional role, acting as an introduction to the artists inside

Flyers take the same format and approach to programmes

Textured or embossed paper provide a tactile message about the quality and richness of Irish art