DCU Students' Union

DCU Students’ Union approached us with a couple of tricky problems. The first was that while they’re generally referred to as the Students’ Union or SU, there are actually 3 organisations who share a space and have distinct remits, one of which being the SU. The second problem was not only did students not understand the differences and relationships between the 3 bodies they also had no idea where they were, what they stood for or how much they did. To help them answer these challenges we developed a flexible and fun identity system. At it’s core are simple typographic logos for each body that each use a system of interlocking blocks in different colourways. The visual language bursts into a much bolder, brighter version that they share to communicate about student life and leave students in no doubt as to where their offices are.

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