Evergreen approached us because they had a problem. They have the best choice and knowledge of fruit and veg in Dublin city centre but the message just wasn’t getting across. The street they’re on has not only another couple of shops with fruit and veg sections, but there are also 4 on-street fruit sellers offering less quality and choice at a cheaper price. It also didn’t help that Evergreen had a similar look to the fruit stalls. We helped them differentiate themselves with a simple identity that focusses on quality and nature. From the wooden shop sign to the brown paper bags and cotton aprons the approach emphasises the natural. We also helped them create a much simpler layout and introduced blackboard signage to emphasise their impressive range in a structured way.

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