Fund it

Connecting people who have ideas with a crowd of funders. This is the idea behind Fund it, a crowdfunding platform for Ireland. This idea was still pretty new so the identity and communication tools had to help explain the idea. The identity reflects the connective nature of the business. The colons in the logo act as a coupling device that allows the logo to expand into various relevant messages. We also highlighted the wide ranging activities that could be funded by presenting them in a spectrum of colours. This was to appeal to both creators and funders preferences. We also developed a simple animation to explain how the site works for both creators and visitors.

view slideshow

The logo allows us to highlight the nature of the site and engaging calls to action.

A simple illustration style developed from the dots in the logo and using the spectrum of activity colours helps us develop engaging and informative images

The site is simple, clean and easy to use. The activity spectrum helps visitors get to projects relevant to them