Samaritans Listeners

Listeners is a service supported and facilitated by Samaritans for prisons. Volunteer inmates are trained and provide round the clock support. We were approached initially to design a flyer that could be distributed to promote the service. After talking to the team it became clear that some other tools would be helpful. One of the main challenges was that illiteracy affects a sizable proportion of the audience, so the communication had to work without relying on words. The team were also worried that a single poster design would become ‘wallpaper’ very quickly.┬áThe solution uses a simple graphic approach to describe why you’d need a listener. A single, simple one colour poster can be overprinted with different graphics to keep interest. A recognisably shaped logo creates a link from posters to t-shirts worn to identify listeners.

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